May 2013
4 posts
Meet Kate
Kate Foss, Boston’s newest SAE and Digital Lead, originally hails from Maine and pre-Text did a three year stint at Fleishman-Hillard. In the office she is known for her love of eBay, Bon Me and Lil Wayne. Here are a few more fun random facts about Kate:
If you could have any superpower, what would it be?
I would love to be able to fly, mostly to avoid taking the T. Oh and no more having to pay to...
#PRSABOS Social Media Summit 2013
Three of us from Text Boston zipped off to Waltham this Tuesday to attend the Boston PRSA Social Media Summit 2013. We laughed, we took notes and we Tweeted until our mobile devices were out of juice.
This year’s sessions were on engaging customers, driving engagement, creating content, bloggers and brands and measuring impact. Speakers including Karen Raskopf, CCO of Dunkin’ Brands, John...
Boston PRoud – working together in the aftermath
In the wake of the terrorist bombing in Boston, the people of this city went through the full range of human emotions.
The immediate feelings of shock, fear, anger and grief were joined by pride in the brave reaction of our citizens and first responders.
Then a wave of sadness as we saw the human impact on the victims, those we lost and those whose lives have been forever changed by horrible...
Blogs on the Brain
At Text100 Boston, we have many interests. These include cupcakes, collaborating on awesome client work and reading the very best the Internet has to offer. We read (and love) a landscape of blogs that range from silly to serious. They make us laugh, they inspire, and sometimes they even tell us what not to wear.
In a PR landscape where blogger relations and understanding the nature of online...
April 2013
2 posts
Meet Martha!
Martha De Labbey is a new addition to Text 100 Boston, so we put her on the hot seat to answer some questions. Originally from New Jersey, Martha has been living in Boston for about three years and is a graduate of Emerson’s integrated marketing communication program.
Q: What’s your favorite thing about Text100 Boston so far?
A: Beer o’clock, Café de Boston, Bagel Wednesdays (though my...
1 tag
Tragedy on a Uniquely Boston Day
There was a line in a news story about Monday’s tragic bombing in Boston that said something along the lines of this: “Patriots’ Day is an important holiday in Boston, but is not widely celebrated outside of Massachusetts.”
It’s true – Patriots’ Day is a uniquely Boston holiday – a uniquely Boston day really. To an outsider, it probably looks like an odd mish-mash of events coming together on...
March 2013
2 posts
#snOMG #snowmageddon #bosnow
Friday morning greeted me with 6 inches of unplowed snow, which would quickly turn into 16 inches… and this was after we had three consecutive weekend snowstorms in February. We get it, winter, you’re not going out without a fight.
I looked outside and debated whether to go to work or not – it looked bad, but my town’s schools were open, so maybe commuting was doable. I turned to Twitter and...
6 tags
Text100 Employee Appreciation Day is Here!
It’s that time of year – Text100 Employee Appreciation Day! Today is the day where Text100 says thanks to all of its employees for the hard work that we do.
Since today is considered THE holiday here for us Texties, I’d thought I’d share my top five reasons why Text100 Employee Appreciation Day is awesome:
Company swag. This year, our Fun Committee decided that it would be great to have some...
February 2013
1 post
What’s in a name…
We here at Text100 pride ourselves on being individuals, creators in our own right. Well, here in the Boston office we have some - shall I say - duplicates. Introducing Stephanie K., Stephanie L., Lisa S., and another Lisa S. (yes, you read that right).
(From L to R, Lisa Sorrentino, Lisa Silver, Stephanie Liu, Stephanie Kanaan)
In one of the smallest offices in the North America Text100 family,...
January 2013
3 posts
Never a dull moment in PR
To me, one of the most exciting aspects of my job is not knowing what to expect each day. Not a day goes by that I’m not learning or doing something completely new. Embracing change and learning to roll with the new challenges is a key part consulting our clients.
For example, I’ve had the opportunity to learn about a diverse field of different and evolving technologies since I’ve started in PR....
Welcome back Lisa Silver!
We don’t care that it’s Monday…. Why? Because Lisa Silver is BACK! :-)
- Alison
A newbie tackles PR
This is my first week at Text100, and it’s also my first week in PR. I studied International Affairs in college, but became interested in PR after listening to my roommate talk about her internships. Yesterday, I sat in on my first client call, and with the help of Michele and Marina, got caught up on what Text100 does and what PR really is. It’s been a great learning experience and also a fun...
December 2012
2 posts
6 tags
It’s the Most Wonderful Time of the Year: Text100...
The Text100 Boston office hosted its annual holiday party this past Friday, and thanks to the Fun Committee (aka Ilena), the event was a smashing success. Here’s a rundown of the evening’s festivities:
First, we started with our favorite game of Secret Santa/Hush Hush Chanukah Harry while enjoying some pre-dinner cocktails. Earlier in the month, each of us picked a secret name and for weeks,...
3 tags
Holiday Traditions: Text100 Edition
The holidays are finally upon us! It’s that time of year when everyone comes together to celebrate the traditions in their life.
Here at Text100 Boston, we thought it would be great to share some of our favorite traditions. So grab a candy cane or your favorite holiday cookie and take a look below!
Ken:
I love to decorate our Christmas tree with my boys. Many of the ornaments we have are...
November 2012
2 posts
5 tags
Textgiving is here!
Ever since I started working at Text100, one of my favorite office gatherings has been our annual Textgiving lunch. Everyone brings in an appetizer, a side dish, an entrée or a dessert and we get a carved turkey from Faneuil Hall. It’s a great excuse to step away from our busy schedules and enjoy some great food and company.
Last Friday, we assembled together for Textgiving 2012 and it was quite...
4 tags
Happy Textoween (better late than never...)!
Happy Textoween (Halloween, Text100 style)! Okay, so maybe we’re a little late with this post, but you know the old adage… better late than never! Besides, it’s a good excuse to dip into that leftover candy and take a trip down memory lane… leftover Snickers, anyone?
On October 31, the Text100 Boston team finished up the day with an intense (not really) pod costume...
September 2012
3 posts
Temperature Adventures and Office Snuggies
A recent Fast Company article says that cold makes people “perceive others as less generous and caring.” I beg to differ.
There are a lot of perks that come with working at Text100 Boston:
the location (any MBTA line will get you here, plus you’ll never run out of places to grab lunch)
no shortage of delicious eats (thanks in large part to @StephKanaan’s love of baking, @virginiaromero1’s...
Text100 Boston is Never Tardy for the Party
Here at Text100 Boston, we take our celebrations very seriously. We are not a “chips and dip” crowd and when there’s an event to plan, you can rest assured that you’re getting the full experience.
I like to think that we have one of the best office fun committees ever (no offense other Text100 offices). Fun Committee members Ilena Ryan, Kate Mather and Lucy Miller always make sure that we...
7 tags
We’re Ready for Our Close-up: The Text100 Boston...
Last month, the Text100 Boston office had the pleasure of hosting the incomparable Ms. Kelly McClay as she conducted a major overhaul on our office. She and her team spent four days (including a Saturday and Sunday!) tearing up carpeting, repainting walls, laying down flooring and, overall, working some major magic on our Milk Street home away from home. Check out a few pictures of the...
August 2012
2 posts
What’s the Best Advice You’ve Received as a...
What’s the best piece of advice you’ve received as a PR professional? I recently answered that question through a HARO response, and was lucky enough to have my advice posted on the Mynt PR blog, alongside some amazing PR professionals in the industry.
In the spirit of that post, I decided to ask my Boston colleagues about the best advice they’ve received in their careers. I received responses...
Text100 Boston Summer Outing
The Text100 Boston team posing outside of Masa
As you may have read in previous posts, there are many reasons why I love working at Text100 Boston – watching the Olympics in the office, bagel Wednesday, getting cupcakes (probably too often), beer/cocktails on Friday afternoons right at our desks, and countless other cool stuff, I wanted to post about the amazing summer outing we had last...
July 2012
7 posts
3 tags
Rising from Failure…Going for Gold
London has come alive as it hosts the 2012 Summer Olympics. It’s been the most anticipated summer TV line-up with the US media focused on Team USA – touching on stories that have shaped our athletes, including the adversities and challenges, the opportunities and victories. As part of their media coverage, they’ve also talked about preparedness, a theme that seems to emanate throughout the...
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Twinning Tuesday!
As you know, at Text 100 Boston, we are constantly, unintentionally dressing alike. For example, today Steph, Michele and Alison all came in wearing stripes! Naturally, we had to capture the moment and post for your enjoyment. File that under #officetwins :)
- Alison
PS - I’m not really that tall - I just have my tall shoes on today :) Also, I must note that they’re striped too!
PR Imitating Art
The Boston Museum of Fine Art is exhibiting the vibrant prints of Alex Katz. I spent Sunday wandering through the exhibit and was completely transported by the clarity and beauty of his work.
As I reflected on his pieces, I realized we can extract a few lessons from his art and apply them to the art of public relations.
Less is more. Sometimes we want to communicate so much messaging that our...
1 tag
MBTA- The Trials and Tribulations of a Social...
Riding the train or the ‘T’ as we call it here in Boston (short for MBTA or the Massachusetts Bay Transit Authority), everyday is a great and quick way to get to work in the morning. According to Boston Tourism, about one third of Bostonians take the T to work in the city everyday. That being said, it is a commonly known fact that the Boston public transit...
Hey, I just met you, and this is crazy, but is...
We’re having a celeb-look-alike moment in the office that was just too good not to share. It was brought to our attention this morning that our very own intern, Lisa “The Situation” Sorrentino, is a dead ringer for the “Call Me Maybe” singer, Carly Rae Jepsen. What do you think?
Carly is the first pic, Lisa the second.
Shout out to Kate and Ilena for the title of...
1 tag
Office Twins and Triplets!
Happy Office Twins and Triplets Monday from Text 100 Boston! :)
Today’s post is brought to you by our love of clothing and our tendency to sometimes come in dressed alike (not on purpose). For example, this morning, Lisa “The Sitch” and Alison came in wearing the same dress in different colors.
Then there’s the office triplets Ilena, Kate and Michele, who decided...
1 tag
Text 100 Boston Gets In the Game
Text 100 Boston recently held its first (hopefully) annual game night. Organized by our “fun committee,” Lucy, Ilena and Kate - we shut down our laptops for the night and headed to the big conference room to engage in some good, old fashioned, board game fun.
The game of choice? The “Logo” Game, which claims to “put your product knowledge to the test.”...
June 2012
5 posts
How To Brew Up Relevant Social Buzz
With Twitter blowing up right now in reaction to the Supreme Court decision on healthcare, here’s my early pick for “Best #SCOTUS Tweet of the Day By A Brand/Company.”
So what’s effective about this, other than it comes from one of my favorite craft beer bars in the Boston area, and I’m a craft beer geek? Three things:
1. It’s timely. #SCOTUS is trending big...
Text Life Balance
Women and men across the U.S. are reevaluating the notion that woman can achieve high-level career success while raising a family. The debate was sparked by Anne-Marie Slaughter’s recent essay in the Atlantic titled ‘Why Women Still Can’t Have It All’.
Slaughter’s piece argues that men outnumber women in demanding, high-powered positions because the structure of those positions is largely...
The Text Factor Is Like Chang Chang Changitty...
The Text 100 Boston office at the 2011 holiday party
I can’t help but dance to the song We Go Together from the movie Grease.
While the doo-wop era predates most of us, this happy, nonsensical song makes me think of what’s special at Text 100: our culture around teaming and collaboration. “We go together. Like rama lama lama ka dinga da dinga dong!”
This song could well be our...
Boston’s Latest Obsession: Cupcakes
Everyone has a sweet tooth, and our office’s favorite dessert is cupcakes. What makes this sweet so special? It is the cute, diminutive size? Or the fact that you can buy or bake a cupcake in any flavor? Whatever the reason may be, cupcakes have taken our office by storm.
When Sweet, one of Boston’s top cupcake shops, opened up a location near our office, it instantly became a popular...
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In Celebration of Donuts, Beer and PR
A good PR practitioner knows his holidays – not just the holidays that everyone gets off of work, but the more obscure ones that we can run some fun PR stunts around for our clients. For example, you probably haven’t bought a present yet for your office Systems Administrator for next month’s SysAdmin Appreciation Day, but we are busily readying our PR plans to honor these unsung heroes for...
May 2012
6 posts
The Next Big Thing
I had an opportunity this week to meet with someone considering a change in careers to the field of public relations. As part of our discussion, he asked me what I liked best about working at Text 100. That same day, I was chatting with Scott Friedman, our regional director for North America, and the same topic came up. I guess the good news is, I answered the question the same way both times. ...
Being an Intern
It’s sometimes tricky to explain my work as a Public Relations professional. When people learn I’m an intern, it gets even more complicated and their first question is usually ‘Well, are you looking for a job?’.
My answer to that is ‘being an intern at Text 100 is a real job’.
Being an intern here at Text 100, not only do I feel that I am a valued member of this team, but I am reminded by...
Breaking down walls: The benefits of working in an...
If you’re observant, and I’m sure that you are, you’ve noticed some new faces in the Text 100 Boston photos. Mine was likely one of them (I joined Text in January).
Before I joined the Text team, one of the questions that came up in my interview (and is one that I would imagine comes up behind the closed doors of all interviews with potential Texties) was: “Text has an open office environment,...
Working for a truly global company
So as some of you know, I transferred to Text 100 Boston from Text 100 Madrid late last year, and so far it’s been a great experience. No matter where you sit in the Text 100 network, I’ve learned that the culture and collaborative spirit stays the same.
Not that long ago, collaborating with offices around the world would’ve been very challenging, but these days, thanks to the technology...
We asked Cosi to turn down the music and with...
For well over the past year, we’ve had the pleasure of being serenaded (and I use the term loosely) on a daily basis by the music blaring from the Cosi shop across the street. Despite snow, rain or hurricane (seriously), the operatic ballads and smooth jazz melodies floating out of Cosi’s speakers never fails to distract us from nearly everything we do.
We tried reasoning with them...
An Open Letter to Bravo TV
Dear Bravo hiring executive,
You should consider casting for the Real Housewives of Boston. This town may not have as many platinum blondes as Beverly Hills or be as catty as New York (no offense to the NY texties!), but I think we have a lot to offer:
1. ME! I’d be a fabulous housewife. Not only can I bring the table-flipping drama, I’m also one of the few people in the Text Boston office who...
April 2012
12 posts
Bacon. Beer. Awesomeness.
Within minutes that ticket sales for this year’s Bacon and Beer Festival went live online, they were sold out. I was fortunate enough to have a very dedicated food partner-in-crime (Ian) who diligently bought the tickets for both of us. As soon as Ian scored the coveted tickets, we were counting down the days until we could revel in a world exclusively dedicated to two of our favorite...
1 tag
Friday afternoons were made for Text on the Beach
After a really long week of doing great client work, nothing hits the spot like a Text on the Beach. Thanks to our awesome Fun Committee for coming up with the perfect pick-me-up for a Friday afternoon.
Cheers friends!
-Michele
Watching my dear Real Madrid at Text Boston.....
How cool it is to be watching Real Madrid’s Champions League semifinals game while at work???? Well, it doesn’t get any better than this. Text 100 is the coolest place to work for, no kidding. Actually, Text 100 has been named the Best Midsize Agency to Work For by the Holmes Report, two years in a row!!!! You can check out the announcement from earlier this week here.
Ok, coming back to...
Downtown Crossing: home of the most amazing...
Everyone who knows me, knows that I love to eat. A lot. And while all of my New York City friends will fight me on the fact that they *think* NYC cuisine trumps Boston, I beg to differ. As a Long Island, New York, transplant, I am quite familiar with NYC food. And while it is delicious, and there are significantly more restaurants per square foot in NYC, Boston can absolutely hold its own.
Now...
The Backstreet Boys turn 19. Wait, what?!
You didn’t read that headline wrong. Today celebrates the 19th anniversary of the founding of one of best-known (and my all-time favorite) boy bands. This milestone got me thinking about high school where there were countless debates on who was the cutest (Kevin, duh!) or if N*Sync or 98 degrees were better. However, the fact that the band is edging closer to 20 now, it really puts age and...
It's National High Five Day!
Yes, friends, National High Five Day is a real day. Aside from high fives being generally awesome every day of the year, this particular day is actually a great way of raising awareness to fight cancer. It’s also the perfect opportunity to give high fives to everyone you know.
Because we’re all about high five-ing at Text 100, we thought we’d share the most uncomfortable high...
From BuzzFeed - 25 Foods You'll Never Be Able to...
Do you remember Crispy M&M’s? Crystal Clear Pepsi? Ecto Cooler? We love this post from BuzzFeed.com, tickling our tastebuds for nostalgia. The only problem is now we can’t satisfy our cravings for Uh-Oh Oreos or Orbitz. :-/
You can view the full list here: http://www.buzzfeed.com/daves4/25-foods-youll-never-eat-again
Special shout out to Steph Kanaan, for posting this delish...
The Best Things About Boston (In My Humble...
Living in one of the nation’s oldest cities, you can become almost oblivious to the cool, fascinating things that are surrounding you every single day. Every morning, I make my way to work by the way of the Freedom Trail - I walk past the old South Meeting House (where the original tea party kicked off, circa 1773) and the birthplace of Benjamin Franklin (1 Milk St.) to get to my office....
No really, Patriots' Day is real.
Welcome to Patriots’ Day Monday. Otherwise known as “the day most of Text 100 Boston takes off and no one else across Text 100 North America quite understands why” day.
For you non-Bostonians, Patriots’ Day is a uniquely New England holiday that, technically speaking, celebrates the first battle of the Revolutionary War. In reality, it’s an excuse to have a few drinks before noon, attend the...
Our Reality TV Obsession (yours and mine)
Many people have many different views on reality television, (no pun intended) but I am reluctant to say that I absolutely love it! From the craziness of all the Kardashian shows and spin-offs, to the awful dialect and uncanny connection to my roots of Rhode Island (Pauly D) and my last name (Sorrentino, same as Mike “The Situation”) to Jersey Shore. After a long day at work I love turning on...
